Weinviertel DAC

Spin the Bottle Contest

The Weinviertel DAC bottle spin game is a web-based application for wine lovers. Players spin the Weinviertel DAC bottle, and depending on where it lands, different questions are asked. Afterwards, participants can enter a contest to win a lifetime supply of Weinviertel DAC. This project also runs directly in the web browser without any installation and can be easily shared by Weinviertel DAC via a link, for example, in a newsletter, via message, or on social media.

  • #game
  • #marketing
  • #webapp

Process

Task

An interactive competition for Weinviertel DAC wine was to be developed, specifically tailored to the needs of newsletter subscribers and interested parties. The goal was to create a simple and user-friendly way for participants to easily take part.

Solution

We opted for an HTML5 spin-the-wheel game that can be easily shared as a link, allowing users to playfully immerse themselves in the world of Weinviertel DAC. After spinning the wheel, they can choose from one of four categories – wine, history, culinary arts, and vineyards – and then answer a question. Once the question is answered, participants can register directly with their email address and thus enter the prize draw for a year's supply of wine. The interactive game not only provides an entertaining experience but also strengthens brand loyalty and encourages participation. Due to the success of the prize draw, it has been updated and sent out again every year since.