
Foreign Trade / ZONE Media
Osaka Expo 2025
For Austria's presentation at Expo 2025 in Osaka, we had the opportunity to realize a very special project: the programming and implementation of several interactive stations in the Austrian Pavilion. Each of these stations was dedicated to a future-oriented technology sector – from GreenTech and mobility to health and innovation. We developed playful experiences that allowed visitors to immerse themselves in the respective topics in an intuitive way. After playing the game, guests had the opportunity to discover real innovations from Austrian companies – embedded in a high-quality, digital environment.
Process
Task
The goal was to showcase the innovative strength of Austrian companies on the world stage. Five key themes were to be not only presented but actively communicated through interactive, hands-on stations. Each station required a unique game concept and customized controls. Simultaneously, a system had to be developed that digitally represented Austrian company contributions, was flexibly manageable, and projected a strong image in an international context. The installation had to be technically robust and function flawlessly on-site in Japan.

Solution
Together with ZONE Media We developed five playfully designed experiences, each bringing a key technological focus to life: Visitors could steer a bee around the globe with a real steering wheel, find matching technologies in a touch-based memory game, guide a ball through a labyrinth using a wobbly board, or steer a digital balloon through an obstacle course. Each of these stations used specially adapted fidget controllers, enabling kinesthetic and intuitive control. The highlight: After successfully completing the game, visitors could discover innovation projects from Austria, which had been selected through a submission system and thematically assigned to the respective stations. The entire solution was developed and tested in Austria beforehand and then personally installed and maintained by us on-site in Osaka – a project that thrilled us not only technically, but also emotionally.






