Use Case
Gamified Trade Show Booths
An interactive mini-game on a large screen at a trade show booth attracts visitors and playfully generates valuable B2B leads.
Trade shows are loud and crowded. Handing out flyers means getting ruthlessly lost in the crowd. With your Pixelshakes solution, you bring action to the booth. A custom mini-game, branded to the client's product and displayed on a large touch screen, immediately triggers the playful instinct of passers-by. While visitors try to beat the high score, they passively learn the core benefits of the new product. To enter their name on the leaderboard, they leave their email address—turning gamification into the most effective lead magnet of the entire event.
Application Areas:
- B2B trade shows & conventions
- Recruiting fairs (employer branding)
- Roadshows
Benefits
Why this use case?
Massive Increase in Booth Traffic
A game on a large screen is a visual icebreaker that attracts people who would have otherwise walked by.
Frictionless Lead Generation
Visitors are much more willing to hand over their data for a giveaway or a high score than for a newsletter.
Memorable Brand Anchor
Anyone who had fun at your booth will remember the company positively weeks after the trade show.
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